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Privacy Policy

Effective Date: 15 February 2022


The Swipe International, which includes Swipe International Ltd and all affiliated companies (“Swipe International”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we treat your personal data when you use our platforms and services (collectively referred to as “Services”) and when you use our website. This policy does not apply to third-party websites, products or services.

This privacy policy is issued on behalf of the Swipe International so when we use the terms “Swipe International”, “we”, “us” or “our” in this privacy policy, we are referring to the relevant company in the Swipe International responsible for processing your data, which is identified in the section “Country Specific Notices” and will depend on your location and the services you receive from Swipe International.

The following information applicable to all Swipe International companies is complemented by the specific provisions described in the section “Country Specific Notices”.

Swipe International is committed to adequately protecting your personal data regardless of where it is processed and regardless of your location.

Swipe International is the controller of personal information collected and processed for the Services, unless stated otherwise.


Swipe International appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Email address: [email protected]

Postal Address:

Kemp House 160 City Road

London EC1V 2NX United Kingdom



Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data from which the identity of the individual cannot be discerned (anonymous data).

We use different methods to collect data from and about you. Data is collected through the following:


When you use our website, we may collect, use, store and transfer the following data:

Information you give us while using our website. We may ask you to provide us with personally identifiable information while you use our website. This includes your full name, e-mail address, phone number and your website.

Automated technologies or interactions. We may use cookies, server logs and other technologies, such as web beacons, to collect information that your browser sends us when you are using our website. This includes your computer’s internet protocol, browser type, browser version, the country from which you visited our website, how you arrived at our website, length of your visit and which pages you viewed. Please refer to our cookie policy for further information about how we use cookies and similar technologies.


When you use our Services, we may collect, use, store and transfer the following personal data:

Information you give us. We may collect personal data directly from you, as set out below:

– Personal data collected from our merchants. We will ask you to provide us with personal data when you apply to become our merchant. We may require you to provide us with additional personal data as you use our Services. If you are a merchant applying to use our Services, we will collect, store and process personal data relating to you and other individuals associated with you, such as full name, email address, date of birth, home address, proof of address, photocopy of a personal identification card or passport and other information as required to on-board you and meet applicable legal requirements.

Information provided by third parties. We may collect personal data about you from third parties, as set out below:

– Personal data collected while processing your payment. If you are a card-holder making a payment to a merchant using our Services to process your payment, we may, directly or through a merchant using our payment processing service, collect, store and process financial and transaction related personal data about you and your transaction. This may include your billing address, delivery address, date of birth, purchase amount, date of purchase, payment method, credit or debit card number, bank account information and additional necessary information required to process your transaction. Merchants are responsible for providing appropriate privacy information to you about our processing of your data.

– When required for compliance with applicable laws (including specifically anti-money laundering and counter-terrorism financing laws and regulations), we may verify your information and collect information from publicly available sources, credit reference or fraud prevention agencies or check data against government sanction lists, either directly, or using identity verification providers or due diligence and screening information providers.

– When securing our website and Services, we may collect details about your device, your transaction, your computer’s internet protocol and other technical information, through our data security and firewall providers.

– When marketing our Services, we may collect identity and contact data from publicly available sources.


We will process your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you as our merchant.

Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, such as mitigating financial loss or other harm to our merchants, you and us.

Where we need to comply with legal or regulatory obligations, such as detecting and preventing fraud.

Where we need to improve and analyse our products, website, systems and tools.

Examples of how we may process your personal data include:

  • To manage risk and protect the website, the Services and you from fraud, abuse and other illegitimate activities, by monitoring, detecting and preventing such activities.
  • To comply with our obligations and to enforce the terms of our website and Services, including to comply with all applicable laws and regulations.
  • Process a payment, communicate with third-parties regarding a payment, and provide related customer service.
  • Monitor illegitimate activities and prevent information security risks related to our website and Services.
  • Evaluate your application to use our Services and verify your identity for compliance purposes.
  • Respond to inquiries, send service notices and provide customer support.
  • For audits, regulatory purposes, and compliance with industry standards.
  • Notify you about changes to the nature or terms of our Service.
  • To administer our website, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • To improve our website to ensure that content is presented in the most effective manner.
  • Authenticate your access to your account.
  • To improve or modify our Services.
  • To develop new products.
  • To send marketing communications.
  • To conduct aggregate analysis and develop business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.
  • For our legitimate interests, including to:
    • enforce the terms of our website and Services;
    • manage our everyday business needs, such as monitoring and analysing; and
    • anonymise personal data in order to provide aggregated statistical data to third parties, for example to our clients.


We have set out a description of the purposes we plan to use your personal data and the lawful basis for our processing activities below:

Purpose Activity

Type of data

Legal basis for processing including basis of legitimate interest

To facilitate and enable our relationship with you as a prospective, new or existing merchant

Identity and contact details

  • Performance of a contract with you
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests (for running our business and to prevent fraud)

To process and execute your transaction, and other payments related activities, including:

  • Manage payments, fees and charges
  • Collect and recover funds for our business purposes

Identity, contact details and transaction details

  • Performance of a contract with you
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests (for running our business and to prevent fraud)

Processing of your personal data for this purpose may include automated decision-making

To manage our relationship with you as a user of our website or Services, which will include:

  • Notifying you about changes to our Service, terms or privacy policy
  • Provide Services to you

Identity and contact details

  • Performance of a contract with you
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Technical, device and usage details

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Identity, contacts and technical details

  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  • Necessary to comply with a legal obligation


We may collect, use and disclose certain personal data about your customers when acting as your service provider. You are responsible for making sure that your customer’s privacy rights are respected, including ensuring appropriate disclosures about third party data collection and use. You must comply with the personal data protection laws of your country of origin and of those countries in which you offer products or services and, in particular when processing and sending personal data to us in the context of using the Services and submitting transactions. If you entered into our Merchant Services Agreement, you are also responsible for compliance with the requirements set out in our Merchant Services Agreement and for the notification of your customers of the Mastercard Binding Corporate Rules (as amended from time to time and currently available here), including your customers’ right to enforce these rules as third-party beneficiaries.

To the extent that we are acting as your data processor, we will process personal data in accordance with the terms of our agreement with you and your lawful instructions.


We share your personal data with trusted third parties for the purpose of providing our Services and promoting our business, as follows:

Affiliates. Your information may be shared with our affiliates within the Swipe International, to provide you with our Services. The relevant Swipe International entity is the party responsible for overall management and use of your personal data.

Business partners, payment industry suppliers and participants to your transactions.  We may share your personal data with our merchants and their service providers, card schemes, payment method providers and third party acquirers, as necessary to process payments or provide our Services. The information shared includes:

Personal data necessary to facilitate the transaction and activities related to your transaction;

Personal data to help our partners resolve disputes and detect and prevent fraud; and

Personal data and performance analytics to help our merchants better understand the uses of their platform and to help our merchants enhance their customers’ experiences.

Third-party service providers. We may also use third-party service providers acting on our behalf. These service providers help us with data and cloud services, website hosting, data analysis, application services, advertising networks, information technology and related infrastructure, customer service, communications and auditing.

Advertising and remarketing networks. Our website uses remarketing and conversion tracking technologies provided by Google AdWords (for further details about the Remarketing product we use, see here; for the product’s privacy policy, see here) and Facebook Pixel (for further details about the Facebook product we use, see here; for details about the information we may share with this provider, see here). This technology allows us to display targeted advertising to users who have already visited our website when they use the websites of the partner networks of Google and Facebook across the internet. We may add similar providers to those mentioned here in the future. Third-party vendors, including Google and Facebook, use cookies to serve you ads based your visits to our website. Please refer to our cookie policy for further information about how these technologies are used on our website.

Other third parties. We will share your personal data with third parties in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock.

Safety, Legal Purposes and Law Enforcement. We may share your personal data with third parties to detect, prevent or otherwise address fraud, security or technical issues, or to protect against harm to the rights, property or safety of Swipe International, our users, customers, employees or the public or as otherwise required by law. We also use and disclose your personal data as we believe necessary (i) under applicable law, or payment method rules; (ii) to enforce our terms and conditions, or our Merchant Service Agreement and other agreements, as applicable; (iii) to protect our rights, privacy safety or property, and/or that of our affiliates, you or others; and (iv) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence.

All our third-party service providers and other entities in the group are required to process the data in accordance with applicable data protection regulations and to take appropriate security measures to protect your personal information in line with EU data protection standards and our policies.

We do not allow our third-party service providers to use your personal data for their own purposes.

In addition, when a third-party entity processes your personal data on our behalf and according to our instructions, we sign a written agreement with it that specifically describes its obligations with regard to security and data protection, in accordance with European data protection laws. We only permit them to process your personal data for specified purposes.



When possible, the data we collect from you is stored and processed at data centres in the EEA.

Swipe International will take all reasonable legal, technical, and organisational measures to ensure that if your data is transferred outside of the EEA, it will be treated securely and with an adequate level of protection compared to the level of protection offered within the EEA.

We may share your personal data with members of the Swipe International who are based outside of the EEA. We may share your personal data with partners, suppliers or sub-processors based in countries outside of the EEA.

We have taken specific steps, in accordance with European data protection law, to protect your personal data. In particular, we will strive to restrict the transfer of your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

Transfers of personal data outside of the European will take place only where the organisation receiving the personal data has provided us with adequate safeguards, and subject to a written agreement, in line with the requirements of European data protection law applicable to processors and data transfers.

If you transact with parties outside the EEA, for example by: (i) transacting with a merchant based outside the EEA; (ii) using a payment method based or commonly used outside of the EEA; or (iii) using a non-EEA currency; we may be required to transfer your personal data to those parties in order to provide the Services you requested.


Protecting your information and your privacy is extremely important to us. Being entrusted with some of your most valuable data, we have set high standards for data security. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed, altered or disclosed in an unauthorised manner.

We are PCI DSS (Payment Card Industry Data Security Standard) Level 1 compliant, which is the highest standard set by the payment card industry to ensure that credit card data is processed, stored or transmitted in a secure environment.

In addition, we limit access to your personal information to those employees and third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.


We retain your personal data in an identifiable format for the least amount of time necessary to fulfil our legal or regulatory obligations and for our business purposes. We may retain your personal data for a longer period when there is a specific legal requirement to do so, for example in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, tax, regulatory or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data are retained for the following periods of time:

Type of data

Purpose pursued

Period of retention

Identity and contact details of merchants

Performing a contract, providing services and notifying changes to our terms or privacy policy Review of new merchants

5 years after termination of the contract, or from the last contact, as applicable

Technical, device and usage details (data analytics)

Improving our website, products/services, marketing, customer relationships and experiences

Prospects: Three (3) years from the data collection or from the last contact of the prospect. Clients: Five (5) years after termination of the Agreement Data collected.

Identity, contacts and technical details

Administering and protecting our business and this website

Clients: Five (5) years after termination of the Agreement Data collected.

Buyer’s credit card and transaction information

Processing a transaction

Performing a contract

Complying with anti-money laundering and regulatory requirements

Five (5) years from date of transaction or the end of the business relationship

If your account is closed, we reserve our right to retain and access your personal data for so long as required to comply with applicable laws. We will continue to use and disclose your personal data in accordance with this privacy policy.

The cookies we use have defined expiration times; unless you visit our website within that time, the cookies are automatically disabled and retained data is deleted. Please consult our cookie policy for more information.

In some circumstances you can ask us to delete your data: see below for further information about your rights.

In some circumstances we may anonymise your personal data for statistical purposes in which case we may use this information indefinitely without further notice to you.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Under certain circumstances, you have rights under data protection laws in relation to your personal data:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove your personal data. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Please be aware that we may have to keep some of your data to comply with the law or for tax purposes but we will evaluate your request within applicable data protection laws.

Object to processing of your personal data. In certain circumstances you can object to our processing of your personal data. You have the absolute right to object where we are processing your personal data for direct marketing purposes. You can exercise this right at any time by contacting us.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data and we are considering whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine- readable format. This right applies to information which you have provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. Please note that if you withdraw your consent, we may not be able to provide certain products or services to you.

You have the right to object to automated individual decision-making and profiling, and the right to request human intervention where we have relied on automated decision making or profiling.

If you wish to exercise any of the rights set out above, please contact [email protected] or use the postal address mentioned at the beginning of this privacy policy. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


Notice relating to our operations in the United Kingdom

Swipe International is providing the following supplemental information for individuals whose personal information is collected or held by Swipe International Ltd or any of its affiliated companies.

Where you are such an individual:

When processing personal data of data subjects who are in the United Kingdom or in connection with Swipe International Ltd’s Services, Swipe International Ltd will act either as data controller or data processor. When Swipe International Ltd determines the purpose and the manner of processing of your personal data, Swipe International Ltd is deemed to be a data controller. We apply a similar approach to protecting your data whether acting as a data processor or a data controller.

Swipe International Ltd is registered in the United Kingdom under Company Number 12590979, with its registered address at Kemp House 160 City Road, London EC1V 2NX United Kingdom. Swipe International Ltd is authorised and regulated as an electronic money institution by the UK Financial Conduct Authority under number 931540.

You have the right to make a complaint at any time to the ICO, however, please consider contacting us in the first instance so that we may address your concerns directly.

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